Rebranding proposal EIDE Basque Design

I carried out the rebranding project for EIDE Basque Design, with the aim of revitalizing its visual and strategic identity. The challenge was to create a modern and distinctive brand that improved its positioning and visual attractiveness in the Basque design sector. My process focused on transforming basic shapes (lines, circles, squares) into an innovative and fluid logo, using red as the main color to evoke passion and connection with Basque culture. The result is a versatile and contemporary visual identity that balances tradition and modernity, strengthening the presence of EIDE and opening up new opportunities. This strategic rebranding provides the brand with a powerful visual tool for its communication.

Mi proceso se centró en transformar formas básicas (líneas, círculos, cuadrados) en un logotipo innovador y fluido, utilizando el rojo como color principal para evocar pasión y conexión con la cultura vasca. El resultado es una identidad visual versátil y contemporánea que equilibra tradición y modernidad, fortaleciendo la presencia de EIDE y abriendo nuevas oportunidades.

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